Digital Content Creation and Social Media Management

Chattanooga Football Club

At Chattanooga Football Club, I spearhead the development of a comprehensive strategic communications plan, integrating efforts across partnerships, ticket sales, and marketing. I played a pivotal role in orchestrating CFCM and CFCW Media Day, engaging revenue partners and community programs. My creative vision came to life as I facilitate all branded digital content production, collaborating closely with graphic designers, photographers, and videographers. My hands-on approach extends to capturing and editing game day and daily content for CFCM and CFCW pages, while continually refining our strategy based on social media metrics and trends.

The #OwntheGame Campaign revealing the 2024 season kits was one of the many initiatives I led with a team and local creatives. Other digital and social campaigns I have directed:

Black History Month

2024 Media Day

Juneteenth Campaign

CFCW Communications Management

Social Media

The Cleveland Guardians

During the 2022 season, I had the great fortune of leading all direction for the Cleveland Guardians community impact page, CLE Inspires. As the Communications Intern for the Community Impact department, my responsibilities involved overseeing all internal and external communications for their department including but not limited to newsletters, email blasts, media pitches, newsletters, webpage updates, creative requests and management. As the main goal of CLE Inspires involved growth, each post began to garner over 30,000 impressions regularly and doubled followers on all accounts across Twitter, Facebook and Instagram. This included finding an appropriate tone, creating templates and initiatives to reach the team's fanbase and community such as 'Small Business Week' and 'Women's History Month' spotlights. Amongst content creation, I facilitated and supported the Community Impact department with all programs between players, community organizations and special guests as features on CLE Inspires and as in-game spotlights.

The Brighton School

In the fall of 2020, with a local consulting firm, my creative team and I created and implemented an extensive rebrand for the client.

As shown in these examples, I created handouts, fundraising materials, social media graphics, and a branding guide for the school and its administration to follow. I, also, lead a team of artists to create branded content to share on their social media pages with locals, parents, and friends.

RES Industries

Heritage Ranch

In 2019, I was hired as the Marketing Intern for Heritage Ranch Children's Home in Louisiana. Here, I was able to put all of my creative and communications knowledge to the test by implementing a rotating social media calendar, work closely wiIh a media consultant with their rebranding actions, and launched their rebranding initiative with a video announcement and more. In April 2019, the project was completed with a 12-page annual report that reach over 3,000 donors.

Office of Diversity

While working under the communications director, I was able to lead a social media team for many fundraising projects during my tenure there. This included social media schedules and methods that were created to introduce the organization's events or diversity initiatives. Along with my formal education, my experience at Louisiana State University has allowed me to openly create simple, yet impressive informative graphics. These graphics and many more like them, created a large increase in the organizations social media following, email captures, and achieve all fundraising objectives.